Coco Hall, FKA Beverly Red, founded Freemountain Toys and the Vegimals in 1975 as a cottage industry in Vermont. The company sold nylon velour stuffed toys that looked like vegetables, animals with babies inside, and baseball caps with horns, wings and other adornments. The Vegimal zippered Peas In A Pod were featured in Toy Story 3 in 2011 (see above). Coco sold the business in 1980.